Master of Science in Marketing Analytics and Strategy

Career Opportunities

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Maximize Your Career Potential Through Partnerships

Earning an online Master of Science in Marketing Analytics and Strategy prepares you to advance your career in a rapidly growing field with diverse career opportunities.1 Benefit from our seasoned and interdisciplinary faculty that emphasizes relevant skills centered around industry trends and employer needs that can be applied directly to your career. Through our collaborations with leading companies, students gain direct access to industry experts, practical experience with real-world projects, and valuable mentorship opportunities. Fairfield’s vast alumni and industry network aims to set our students up for success beyond graduation.

At Fairfield University, networking is a key part of your professional development. Students gain real-world experience through hands-on capstone projects, collaborating with partner companies on marketing initiatives. We provide students with exceptional career opportunities through strategic partnerships with industry leaders, including Fortune 500 companies like Nielsen, Ipsos, and NASCAR. These collaborations offer valuable resume-building experiences, networking events, and hands-on exposure to cutting-edge industry trends, all aimed at fostering professional growth and paving the way for exciting career prospects. By connecting with top-tier companies, you’ll develop essential skills and build the relationships needed to thrive in today’s competitive job market.

Career Outcomes

The skills taught in our master’s in marketing analytics and strategy program have helped graduates from all backgrounds earn positions in these prestigious companies and many more:

  • NielsenIQ: Associate Client Manager
  • Ipsos: Research Analyst
  • NY Presbyterian: DigitalMarketing Associate
  • Kantar Media: Senior Data Associate
  • NASCAR: Account Executive, Brand Marketing
  • IRi: Media Analyst
  • Henkel: Associate Brand Manager
  • Philips Domestic Appliances: Marketing Specialist
  • The Walt Disney Company: Associate Account Manager
  • Havas Media Group: Specialist, Communication Strategy
  • Zenith: Planner, Strategy & Investment
  • Futures Sport + Entertainment: Junior Analyst
Julia Lombardo Spotlight Profile

Grad Spotlight: Julia Lombardo Lands Job at Henkel

Julia Lombardo ’21, MAS’22 turned her capstone project and internship into a full-time role at Henkel as an Associate Brand Manager. Through hands-on experience with real company data, Julia gained in-demand analytical skills that set her apart in interviews and was a strong driver in receiving a full-time job offer with Henkel.

Confidently Navigate Career Opportunities​

Our Dolan Career Development Center offers comprehensive career and professional development services to support you in achieving your professional goals. From personalized career counseling and resume workshops to mock interviews and job placement assistance, you’ll find the resources you need to navigate the job market with confidence.

Students benefit from career-building events year-round, including: 

  • Stags in Marketing: Connects students with alumni and marketing professionals, offering insights into career paths and opportunities.
  • Excel Workshop Series: Practical workshops on introductory, intermediate, and advanced Excel skills designed to enhance skills applicable to any career.
  • Dean’s Executive Forum: A dynamic series where thought leaders and distinguished executives explore key issues that shape business and society.
  • Mock Interview Day: This event helps students practice interview skills and receive valuable real-time feedback from professionals, recruiters, and alumni to stand out in the job market.
  • Mastering the U.S. Job Search: Learn key strategies, resources, and cultural insights to confidently navigate the U.S. job market and land that next opportunity.


Career Trends

Why choose Fairfield?

Discover what makes Fairfield the right choice for your education! Our MS in Marketing Analytics and Strategy program is designed to equip you with the skills to analyze data, develop strategic marketing insights, and drive business success.  You’ll gain hands-on experience and industry-relevant expertise to exceed in your career.

Ready to take the next step?  Visit our application page or connect with our admissions team for more details.

  1. Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, U.S. Bureau of Labor Statistics, 2024, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Fairfield Mission

Visionary by nature.
Jesuit Catholic by origin.
The driving force of Fairfield is our mission — to impact the world. It prompts us to ask important questions, to embrace our social responsibilities, and to lead by example. And it’s what has made us a premier institution in the Northeast. Let the mission be part of your journey.

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