Online Master of Science in Marketing Analytics and Strategy (MSMAS)
Develop the diverse marketing skills needed to make an impact in an AI and data-driven world.
Lead the Future of Business with AI Insight
Your journey starts now
Why Choose an Online Master of Science in Marketing Analytics and Strategy Degree from Fairfield?
Experiential Learning
Gain a competitive advantage with our experiential learning curriculum. Our relationships with Fortune 500 companies, such as Nielsen, IPOSOS, and NASCAR, offer resume-building experiences throughout the program, concluding with a capstone project to provide research-based strategic recommendations for real businesses.
Tailored Degree
Customize your degree with a specialization and stand out from the crowd. Students can choose one of seven specializations, including artificial intelligence, media, research, business analytics, management, finance, or product management.
In-Demand Tech Skills
The MSMAS program gives you the opportunity to earn a professional certificate in Google Analytics. Become Google Analytics certified and develop the technology skills businesses demand.
Practical Experience
Learn to apply business data such as Nielsen, IRI, and Kantar Media. Gain practical experience in popular industry analytical tools, such as Tableau, Qualtrics, SPSS, and Excel, with the opportunity to learn programming languages like Python.
Program Specifics
The online MSMAS program was specifically designed with flexibility in mind to meet the needs of full-time and part-time students. Our STEM-designated program offers a 100% online curriculum to suit your needs.
- Program Starts: Fall (September), Spring (January), and Summer (May)
- Schedule: Full-time or Part-time
- Credits: 30
- Completion: 12-24 months
The most effective marketing strategies are those powered by research-based data analysis. The program will help you develop the skills necessary to become an expert in the field through industry partnerships and experiential learning projects, such as the capstone, which uses real-world business data in the latest digital, visual, and analytical tools.
Tuition for the MSMAS is $37,200 ($1,240 per credit hour).
*For FA25, A $300 tuition deposit is required. This deposit will go towards tuition for the first semester.
Please see the Tuition and Financial Aid page for more information.
The MSMAS program is open to students with bachelor’s degrees in any discipline. An undergraduate GPA of 3.0 or better is preferred but not required.
Applicants are required to complete two prerequisites (MKTG 5400 Marketing Management and DATA 5400 Applied Business Statistics) prior to the first semester if they were not satisfied by the undergraduate degree or if they do not have comparable business experience. Transcripts and your resume will be used to determine if the bridge courses are required.
No GMAT/GRE required.
Here’s what you will need to apply:
- A completed online application.
- A non-refundable $65 application fee paid by credit card. (Application fee is waived for current Fairfield students and for anyone who attends an information session.)
- A professional resume. Applicants are required to submit a current resume that includes employment and education history.
- A personal statement. Students should describe why they want to undertake graduate studies in marketing and analytics.
- Official transcripts from all colleges and universities attended demonstrating a cumulative GPA of at least 3.0. All foreign transcripts must be evaluated by an approved evaluating service.
- Two recommendation letters — one of which must be from a current supervisor or professor, accompanied by the University’s online recommendation forms.
The Charles F. Dolan School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
Faculty Spotlight
Dr. Sciandra holds a PhD in marketing and has been teaching at Fairfield for 5+ years. He specializes in social media marketing, marketing research, and consumer behavior and has contributed to several industry publications.
Julie Marella, MS, is an instructor of the practice and director of the MS marketing analytics and strategy program. With over 30 years of marketing experience with Fortune 500 companies, her current focus is experiential learning and enhancing program curriculum to provide students with a competitive advantage.
Dr. Naderi holds a PhD in marketing and has earned several awards and recognitions for his research in the field. He is a member of the Academy of Marketing Science and serves on the Editorial Review Board of the Journal of Consumer Marketing.
Expand your industry expertise and boost your resume with a certificate that can be directly applied toward your master’s degree.
- Marketing Analytics and Strategy Certificate
Marketing Analytics and Strategy Certificate
We offer a 12 credit-hour Marketing Analytics and Strategy Certificate you can put to use in the workforce and apply toward our Master of Science in Marketing Analytics and Strategy program.
- Gain a competitive advantage by learning the essential skills needed to make strategic, data-driven marketing decisions that today’s businesses demand.
- Streamline your path to a degree by applying your certificate credits directly toward a Master of Science in Marketing Analytics and Strategy without repeating any courses.
- Earn practical experience through our experiential learning projects that use real-world data and the latest analytical tools and methodologies to equip you to directly influence business results.
Spring, Summer, or Fall
Full-time or Part-time
8-11 months
$14,340 ($1,195 per credit hour)
Career Outcomes
Earning an online MSMAS from Fairfield University positions you to pursue a broad array of career paths and industries. The employment outlook for marketing roles is projected to grow 8% over the next decade, outpacing the average growth rate for other occupations.1
Discover more about career opportunities for Marketing Analytics and Strategy graduates.
Curriculum Highlights
The MSMAS curriculum builds a strong foundation in marketing strategy while developing the analytical, AI-driven, and data-focused skills today’s organizations demand. Some of our key courses include:
Artificial Intelligence (AI) Specialization
With a specialization in Artificial Intelligence, students gain hands-on experience in building AI-driven solutions, preparing them to tackle real-world challenges using advanced AI skills, data science and machine learning techniques.
- Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, U.S. Bureau of Labor Statistics, 2024, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Fairfield Mission
Visionary by nature. Jesuit through mission. Transformative by design. Our mission inspires us to impact the world. It prompts us to ask important questions, to embrace our social responsibilities, and to lead by example. It’s what has made us a premier institution in the Northeast. Let the mission be part of your journey.
